Effective Date: November 5, 2026 · Last Updated: November 5, 2026
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Astride Pro Leads LLC, doing business as PestSignal (“Company,” “we,” “us,” or “our”), operates pestsignal.ai and related services (the “Service”). This Privacy Policy describes our practices regarding information collection, use, and disclosure. It covers pestsignal.ai and the PestSignal service only.
The Service is a subscription software service for pest control businesses; booking a demo is free and creates no obligation. By using our Service, you acknowledge and agree to the practices described in this Privacy Policy.
Information You Provide: When you book a demo, contact us, or subscribe, we collect contact information (name, phone, email), your company name, the software you use, roughly how many technicians you have, the states you serve, billing information, and any other information you choose to provide.
Free Sales Plan Tool: When you use our free sales plan tool, we collect your business ZIP code and the services you offer to build the plan, and your first name, email address, and phone number to send it to you. We use your phone number to reach you about your plan or about PestSignal. Using the tool does not sign you up for marketing text messages or automated calls.
Automatically Collected Information: We automatically collect device and browser information, IP address, usage data, referring sources, and similar technical information through cookies and other tracking technologies.
Information from Third Parties: We may receive information about you from service providers, marketing partners, data providers, and publicly available sources, which we may combine with other information we collect.
We may use your information for any lawful business purpose, including but not limited to purposes not specifically listed here, such as: fulfilling your service requests; sharing with service providers; communicating with you by any means including phone, text, and email; marketing and promotional purposes; improving and operating our Service, including developing and improving our models and algorithms; analytics, research, and measuring the effectiveness of advertising; attributing leads and conversions to advertising sources; personalizing ads and content you see on our Service and on third-party websites and apps; fraud prevention; compliance with legal obligations; and any other purpose disclosed at the time of collection or with your consent.
Analytics and Advertising Platforms: We may share information with service providers and advertising platforms — including but not limited to Google (Google Ads, Google Analytics, Google Tag Manager), Meta (Facebook, Instagram), Microsoft Advertising (Bing), LinkedIn, and similar partners — for the purposes of analytics, attribution, measuring advertising effectiveness, conversion tracking, audience targeting, retargeting, and improving our Service. This may include device and browser information, IP address, advertising click identifiers (such as Google Click ID / “gclid”, Meta Click ID / “fbclid”, and equivalent identifiers from other ad platforms), hashed contact information, and event-level conversion data. We use both browser-based tracking (via cookies, pixels, and tags) and server-to-server data sharing (such as Google’s Measurement Protocol, Meta’s Conversions API, and offline conversion uploads back to advertising platforms) to attribute leads and conversions to the campaigns that generated them. You may opt out of personalized advertising through your Google account settings (myadcenter.google.com), Meta account settings, your browser’s Do Not Track or cookie controls, or the Digital Advertising Alliance opt-out tool at optout.aboutads.info. Client Data (Section 11) is never shared with advertising platforms or marketing partners.
Other Disclosures: We may also share your information with: our affiliates and subsidiaries; vendors and service providers who assist our operations (including hosting, communications, customer-support, fraud-prevention, payment-processing, and CRM and scheduling providers such as HighLevel/LeadConnector); marketing and advertising partners (in addition to the analytics and advertising platforms described above); in response to legal process or government requests; to protect our rights, property, or safety or that of others; in connection with a merger, acquisition, bankruptcy, or sale of assets, including to potential acquirers and their advisors during due diligence; to successor entities; and as otherwise permitted by law or with your consent.
All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the text message services used to deliver messages on our behalf.
We may share de-identified or aggregated information as Section 11 describes.
BY SUBMITTING YOUR INFORMATION, YOU PROVIDE YOUR PRIOR EXPRESS WRITTEN CONSENT to receive calls, text messages (SMS/MMS), and emails from the Company and its affiliates, at any phone number or email address you provide, now and in the future. This consent covers communications regarding your service request, related services, and marketing or promotional communications. You consent to receive such communications using automated technology, including auto-dialers, prerecorded messages, and artificial voice, even if your number is on any Do Not Call registry.
By clicking any submit button or otherwise submitting your information, you agree that such action constitutes your electronic signature and express written consent pursuant to the federal E-SIGN Act and applicable state law (including UETA), with the same legal force as a handwritten signature.
Message frequency varies. Message and data rates may apply. Consent is not required as a condition of purchasing any goods or services. You may opt out of text messages by replying STOP or revoke consent by contacting us, but this will not affect communications already in progress or information previously shared with the vendors described in Section 4.
Security: We use reasonable measures to protect information, but no system is completely secure. We are not responsible for unauthorized access resulting from factors outside our reasonable control.
Retention: We retain each category of information for no longer than the following criteria require, and may delete it earlier: prospect and visitor information for as long as needed for the purposes in Section 3; client records for the term of our agreement and the agreed retrieval and deletion periods, up to the maximum periods stated in our Data Processing Addendum; consent and communication evidence for the period needed to demonstrate compliance and defend claims; suppression records for as long as a suppression duty exists; de-identified information indefinitely. Legal holds and legally required retention take precedence.
Accuracy: You are responsible for providing accurate information. We are not liable for consequences resulting from inaccurate information you provide.
Depending on your jurisdiction, you may have certain rights regarding your personal information, such as the right to access, correct, or delete your data, or to opt out of certain uses. To make a request, contact us using the information below. We will respond as required by applicable law. We reserve the right to verify your identity and may decline requests that are unfounded, excessive, or not required by law. Certain information may be exempt from such requests.
Requests about a pest control company’s customer records should be directed to that company; we assist it in responding as its service provider.
You may opt out of marketing emails by following the unsubscribe instructions in those messages. Note that opting out will not affect transactional or service-related communications.
Our Service may contain links to third-party websites or integrate third-party services. We are not responsible for the privacy practices of third parties. Once your information is shared with a vendor, advertising platform, or other third party (as described in Section 4), their privacy policy governs their use of that information. For the analytics and advertising platforms we integrate with, you can review their privacy practices and exercise applicable opt-out rights through their respective policies, including: Google (policies.google.com/privacy), Meta (facebook.com/privacy/policy), Microsoft (privacy.microsoft.com), and LinkedIn (linkedin.com/legal/privacy-policy).
Our Service is not intended for individuals under 18. We do not knowingly collect information from minors. If you believe a minor has submitted information, contact us and we will take appropriate steps.
How We Collect Your Phone Number: We collect your phone number when you voluntarily book a demo, submit a form, or contact us on our website at pestsignal.ai. Providing your phone number and consenting to receive text messages is entirely voluntary and is not a condition of booking a demo or using our service.
How We Use Your Phone Number for Text Messaging: If you opt in to receive text messages, we may send you confirmation and reminders for the demo you booked, updates about your demo or account, and a brief follow-up about your experience.
No Sharing of SMS Opt-In Data: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All categories of information sharing described elsewhere in this Privacy Policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the text message services used to deliver messages on our behalf.
Message Frequency: Message frequency varies. You will typically receive 1 to 5 text messages per demo booking.
Message and Data Rates: Message and data rates may apply. Contact your mobile carrier for details about your plan.
Opt-Out of Text Messages: You may opt out of receiving text messages at any time by replying STOP to any message you receive from PestSignal. You will receive a single confirmation message, and no further text messages will be sent. You may also opt back in at any time by replying START.
Help: For assistance with text messaging, reply HELP to any message, email legal@pestsignal.ai, or call (980) 284-6878.
Supported Carriers: Major US carriers are supported, including AT&T, Verizon, T-Mobile, and others. Carriers are not liable for delayed or undelivered messages.
Service Provider Role: Pest control companies that engage PestSignal (“Clients”) provide us with their own customer, lead, service, and activity records (“Client Data”) so PestSignal can rank who is worth contacting. Client Data belongs to the Client. For that work we act as the Client’s service provider under a written agreement, only for the purposes it instructs. Our access to a Client’s systems is read-only by default, and nothing in a Client’s records changes without the Client’s written approval.
How Client Data Is Used: We use identifiable Client Data only to provide the Service to that Client and to improve that Client’s own results; the more outcomes a Client reports, the better the Signal List ranks that Client’s own customers and leads. We create de-identified and aggregated information from client records, applying measures designed to prevent it from being linked to any client, customer, or individual. We publicly commit to maintain and use that information only in de-identified form, not to attempt to re-identify it, and to require the same of anyone who receives it. We use it to improve and develop our services, models, and methods, for benchmarking and research (including with research partners under written agreements), and for new products, during and after a Client relationship. We never use one Client’s identifiable records to serve another Client and never sell client records.
No Disclosure, No Outreach: We do not sell Client Data. We do not disclose a Client’s customers’ names or contact details to any other Client or to any third party except the vendors that help us operate the Service, and only for that purpose. We do not contact a Client’s customers or leads unless the Client contracts us in writing to contact them on the Client’s behalf.
Managed Outreach Add-On: Where a Client contracts Managed Outreach in writing, we send messages only within the scope the Client has approved and only after numbers have been checked against do-not-call sources and the applicable messaging and calling rules; anyone who asks to stop is suppressed from that Client’s outreach going forward, and we keep records of those checks.
Research Partners: Research partners receive only public data or de-identified, aggregated information under written agreements; we never share a Client’s customer records with them.
How We Rank: Our software ranks sales opportunities for Clients using their records and environmental data. Clients’ teams decide whom to contact.
We may modify this Privacy Policy at any time by posting the revised version on our website. Changes are effective immediately upon posting. Your continued use of the Service after changes constitutes acceptance. We encourage you to review this page periodically.
For questions or requests regarding this Privacy Policy or your information:
Astride Pro Leads LLC dba PestSignal
Email: legal@pestsignal.ai
Phone: (980) 284-6878
Address: 537 W Sugar Creek Road, Suite 202, Charlotte, NC 28213
Effective Date: November 5, 2026
Last Updated: November 5, 2026